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November 8, 2016 — California General Election

City of RosevilleCandidate for City Council

Photo of Scott Alvord

Scott Alvord

Roseville Business Owner
22,949 votes (18.88%)Winning
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My Top 3 Priorities

  • Serve as a catalyst to help our economy thrive through quality business attraction, smart growth, and community integration to increase our quality of life
  • Enable the two planned universities (CSU and Warwick) to integrate with our community as an economic driver and cultural enhancement.
  • Improving public safety service levels. We've only recently matched staffing levels of 2007, yet our population has grown significantly. As we grow and age, we need to maintain public safety response times



Profession:Roseville Business Owner, Business Coach, Business Author
CEO (self-employed), Advanced Development Concepts, LLC (Business Coaching/Consulting) (1986–current)
CEO (self-employed), Advanced Programming Concepts (1986–current)
Publisher (self-employed), Advanced Publishing Concepts (2013–current)
City or Roseville Parks & Recreation Commission, City of Roseville City Council — Appointed position (2013–current)
City of Roseville Youth Sports Coalition, City of Roseville Parks & Recreation Commission — Appointed position (2014–current)
Placer County Homeless Advisory Committee, Placer County Board of Supervisors — Appointed position (2012–current)
Executive Owner, A Dash of Panache (2005–2016)
City of Roseville Revitalization Commission, City of Roseville City Council — Appointed position (2010–2012)
City of Roseville Personnel Board, City or Roseville City Council — Appointed position (2007–2010)


Sacramento State University (CSUS) MBA-MCA Masters in Business Administration, Additional courses were taken to add the "MCA" designation, making the degree a Techno-MBA (1999)
Pacific Union College, Angwin, CA BS, Computer Science with Emphasis in Management (1986)

Community Activities

President, Westpark Neighborhood Association (RCONA) (2015–current)
Executive Board Member, Roseville Coalition of Neighborhood Associations (RCONA) (2014–current)
President, Fellowship Networking Group, Roseville Chapter (2008–current)
President, Downtown Roseville Merchants, Inc (2006–2016)
Certified Examiner (Senior Examiner 2003), California Awards for Performance Excellence (CAPE), Malcolm Baldrige Quality Awards Program for CA (2001–2003)


Scott Alvord has a unique and well-suited background for serving on City Council, which governs an almost half-billion dollar budget of a full-service city (providing its own police, fire, electricity, trash pickup, parks & recreation, etc.). 

He earned an MBA-MCA degree from Sac State and a BS in Computer Science from PUC, graduating in the top of his class for both degrees. His professors at Sac State nominated him for the Beta Gamma Sigma Honor Society, the highest honor a business graduate can receive.

He has owned and operated multiple award-winning small businesses including his current, primary business: a 30-year-old business consulting/training company. He served as a senior Baldridge examiner for CAPE, analyzing governments, schools, hospitals, military bases, and high tech companies for prestigious awards. A lot of the community knows his restaurant, A Dash of Panache, which he started and ran for over a decade in Downtown Roseville (he sold it in Feb 2016).

The community has voted Scott as "Favorite Business Person" and "Favorite Civic Leader" multiple times over the last several years. Gallina has nominated him as a finalist for "Business Person of the Year" in 2015 and 2016.

As an experienced businessman, Scott knows what it's like to work with the City & County from a business perspective because he knows what it's like to:

  • sign the front of a paycheck and follow employment regulations,
  • deal with city permitting, inspections, and licensing,
  • experience Placer County health inspections (food safety certifications),
  • deal with the City's strict sign ordinance
  • pay taxes including employment taxes, sales & use taxes, state and federal taxes.

Scott has been more involved in downtown revitalization over the last decade than any non-elected or paid employee/contractor. He understands the process and has been a catalyst for helping get things done more quickly. Scott was elected as the president of the Downtown Roseville Merchants, Inc. for nine straight years and he is well known in the small business community throughout the region because of his free training seminars and presentations. Scott is also a published business author.

Probably the BEST way to learn about who Scott really is, is to read what people say about him. You can do this at

Who supports this candidate?

Featured Endorsements

  • Mayor June Wanish
  • Mayor Gina Garbolino
  • Sheriff Ed Bonner

Organizations (1)

  • Board of the Downtown Roseville Merchants, Inc.

Elected Officials (1)

  • Jack Duran, District 1 Supervisor, Placer County California

Individuals (2)

  • NUMEROUS Civic Leaders, Business Leaders, and Community leaders at
  • Bill McAnally, Owner & President, Bill McAnally Racing NAPA Auto Care

Political Beliefs

Political Philosophy

Promises are easy to make, but Scott Alvord has been walking the talk for many years. He is currently very active in the community and isn't "promising to listen" or "promising to serve," he's been doing both for years! Scott believes that city council should be a true representative of the community and this cannot be accomplished without being currently active in the community. Scott's ballot statement says, "I am running because we need involved, community-centric representatives: Leaders who listen, have a pulse on community needs, and lead by example at the ground level in neighborhoods and business communities…not career politicians who lead by merely sitting in a chair."

All too often candidates end up sitting behind the desk and rubber-stamping proposals because they are not out listening to the needs and desires of the community. Scott has proven his dedication to the Roseville community through his extensive service as an executive board member of Roseville Coalition of Neighborhood Associations (RCONA), and as President of the Westpark Neighborhood Association (he previously served as President of the Pleasant Grove Neighborhood Association. He currently serves on the Roseville Parks & Recreation Commission and Roseville Youth Sports Coalition.

He listed to concerns about the homeless problem in our downtown and Placer County in general and he got involved in learning about the problem, finding the best solutions across the nation, and then sitting down and developing a solution for Placer County. He was the founding board member of the Placer Rescue Mission that is currently working on a project that will literally house our homeless, so they're not homeless, and then working to restore them back into the community.

For several years, Scott has been voluntarily sitting in on the City's Economic Development Advisory Committee meetings. He has a passion for our local economy and has personally worked on attracting outside businesses to our community. He has committed to working hard to going after targeted businesses and attempting to bring them to Roseville. This can make a huge impact on our local economy, which further improves the quality of life for our residents.

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