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November 6, 2018 — California General Election

City of Laguna BeachCandidate for City Council

Photo of Allison T. Mathews

Allison T. Mathews

Business owner 11 years. Artist
530 votes (1.6%)
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My Top 3 Priorities

  • Accessible Housing for Artists, Seniors, Young Urban Professional, Students and Young Families. I want to bring life back to the Village of Laguna and infuse money back into businesses.
  • Homelessness- after spending two evenings at the ASL, I really got a sense of the difficulties facing the residents as well as the homeless in Laguna Beach. The ASL is run like a revolving door with no solution
  • No on Measure P. An insanely expensive proposition with little detail. Our businesses cannot take a sales tax of 8.75 when Dana Point and Newport Beach are at 7.75. Utility Companies refuse to pay their fair share. There others things we can do to d



Profession:Business owner 11 years. Artist
Volunteer, Jack Reed for Senate — Elected position (2004–current)
Volunteer and advocate for Indegent Hospice care, Hospice Care of Rhode Island — Elected position (2013–2016)
advocate and volunteer for exit and future plan guides, Incarcerated Women’s Project — Elected position (2013–2015)
President and Owner. 2001-2012, Pride t and Founder (2001–2012)
Vice President Product Development in Sales, Squid Inc. (1993–1998)
Sales, Hope Brewery (1983–1987)


Tulane University BA, BS, History, Psychology (1988)
Tulane University BS, BA, Psychology, History (1988)
Oxford University Senior year of High School, attended a semester at St. Michael's Hall, Oxford University, Wise philosophers and subtle craftsmen, Illuminated Manuscripts, Art History (1983)
Harvard University Junior year in High School, attended two classes at Harvard University., Creative Writing, Philosophy. (1982)

Community Activities

Responsible in Home Care. On weekends,, HHCRI (2013–2015)
Volunteer, Incarcerated Women’s Project (2013–2015)


The homeless problem is not unique to Laguna Beach. We are faced with this issue when we shop, go out for dinner, or go to the beach with our families. There is not one solution because homelessness is a multi-pronged problem with several sub-categories: the mentally ill, addiction, veterans who suffer from PTSD, and single parents who lived paycheck to paycheck and subsequently lost their jobs and fell through the cracks. These issues must be addressed separately but Laguna's homeless issue cannot be ignored. We can look at other cities to see how they have handled these problems and utilize their knowledge, taking from their trial and error and adopt what works.

Who supports this candidate?

Featured Endorsements

  • Lauren Adams
  • Michael Fowelkes

Political Beliefs

Political Philosophy

The small businesses of Laguna Beach add to  Laguna Beach’s unique character. It is a jewel within Orange County. Local businesses’ rents are increasingly getting higher, opening itself to more franchises moving in. If rents cannot be decreased, perhaps tax breaks and the implementation of a "no sales tax weekends” and “free metered parking” near local shops during the holidays, would encourage residents to shop locally. This has been done in other towns with great success. Having free parking, near local stores during the holiday season is a popular tradition in other towns. 

Position Papers

Accessible Housing for Seniors, young professionals


 am for accessible housing solutions that helps our senior population, young urban professionals, artists and public service workers like our police officers, nurses, and firefighters. This is not for the homeless. This is for people who can prove 1/4 of their income would cover the rent. One idea is to take existing unused commercial space and transforming them into cool urban, affordable lofts and studios. Small, solar powered, earthquake proof homes can also be erected on city land where the homes would be owned by the town of Laguna Beach. Rents would range from approximately $1500 to $2400 per home. From studios to three bedrooms. These homes are beautiful and are $10,000 to $50,000 a piece and the city would make back their investment within a year. (See attached pictures below)

Traffic and congestion are major problems in Laguna, especially during tourist season. I propose more trolleys - including express trolleys, from residential streets to shops that take residents from 3 major roads: Park, Temple Hill, and Bluebird Canyon. Ideally, these express trolleys would run four times a day to two of the main grocery stores with 3 stops down the hills to pick up and drop off residents - approximately ten minutes from TOW to the stores. These express trolleys would then leave on the half hour, back up the hill. During tourist months, I would increase all trolley routes and stops along more roads, including South Pacific Highway. I also propose that all trolleys are outfitted with bike racks. Also propose underground parking and more walking bridges by congested areas like LCAD. 



I want to see the Village I love flourish and become more vital. I wants to address city issues long overdue. I wants a new city council that is productive and transparent. This town needs new blood. The City Council is stale and obsolete. The Review and Design Board are far too intrusive to home owners and for new businesses. They bury people in red tape. On moving to Laguna Beach, the first thing I did was to join the League of Women Voters and the Affordable Housing Task Force at City Hall. The League got things done. Not the City Council. I want seniors, artists and young professionals to have affordable housing in and around town to push out vagrancy and infuse the Village with vitality and give an infusion of money for businesses. 

Campaign is addressing: 1. Traffic and Noice Pollution.  2. Movie Theater - Venue for live performances.  3. Affordable Housing - Not for the homeless.  4. Review Board Overhaul.  5. Homeless - a multi pronged problem.  6. No on Ballot Measure P  7. Support local business with free parking during the holidays.  8. Keeping our Environment healthy and shorelines clean. 

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