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November 6, 2018 — California General Election

Town of Yountville
Measure S - 2/3 Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results


1,003 votes yes (74.24%)

348 votes no (25.76%)

100% of precincts reporting (4/4).

1,510 ballots counted.

Transient occupancy tax
— undefined

To increase, improve, and preserve affordable and workforce housing that benefits Yountville, shall an ordinance be adopted to levy an ongoing transient occupancy tax (hotel tax) of 1% on hotel charges to visitors of 30 days or less, increasing the maximum hotel tax rate from 12% to 13%, with all revenue from the new tax (estimated: $650,000 annually) to be restricted to providing programs and services for affordable and workforce housing?

What is this proposal?

Measure Details — Official information about this measure

Impartial analysis / Proposal

Yountville Town Attorney

Town of Yountville

IMPARTIAL ANALYSIS of Measure S Transient Occupancy Tax Increase

BACKGROUND. Nearly every California city and town charges a “transient occupancy tax” to guests of hotels, motels and similar lodgings who stay 30 days or less. Counties charge such taxes in areas outside cities and towns. The Town of Yountville currently charges a 12% tax on stays in hotels with rooms for rent. Hotel operators collect the tax when guests pay for their rooms and pay it to the Town. The Town’s current 12% transient occupancy tax is a general tax which can be spent on any lawful purpose of the Town, including public safety, street maintenance, parks and recreation, and other services.

MEASURE S. This measure was placed on the ballot by the Yountville Town Council. It increases the transient occupancy tax by 1%, from 12% to 13%, and requires that all revenues from the additional 1% tax be spent on programs and services related to affordable and workforce housing. Because the revenues from the 1% tax increase will be used for a specific purpose, this measure is a special tax and will only be passed if at least two-thirds of votes cast at the election are in favor of the measure. If less than two-thirds of votes cast at the election are in favor, the measure will not pass. If the measure does not pass, the Town’s current 12% transient occupancy tax will remain in effect.

The measure creates an Independent Oversight Committee to meet annually to review the expenditure of revenues generated by the 1% tax and to make recommendations to the Town Council regarding those expenditures.

The rest of the Town’s transient occupancy tax ordinance would not be changed.

A “yes” vote approves the one-percent increase of the tax from 12% to 13%, with all revenues from the additional 1% tax spent on programs and services related to affordable and workforce housing.

A “no” vote rejects the increase and maintains the Town’s existing tax.

/s/ Gary B. Bell
Yountville Town Attorney

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Town of Yountville Argument in Favor of Measure S

Measure S addresses our regional housing affordability challenge by increasing the TransientOccupancy Tax (“TOT”) overnight hotel guests pay from 12% to 13%, and sets aside the additional 1% for affordable and workforce housing programs and services.

Measure S is specifically designed so that our tourists help fund housing that is more affordable to employees such as those in hospitality, education and retail, at the Veterans Home, and our emergency first responders.

The funds generated by Measure S will be collected and managed here in Yountville to create an ongoing funding source for housing, a long-standing goal and requirement for our community.The revenues cannot be used for any other purpose, and your taxes will not go up.

Yountville expects to raise about $700,000 annually. Napa County’s Measure I, which is also on your ballot, raises the TOT in the unincorporated County to provide funding for housing needs as well.

We can use Measure S revenue to help make housing more available and affordable for our working residents. This includes expanding housing opportunities for families who are being priced out of the housing market. Funding can be used to increase and preserve housing inventory, as well as to provide other programs and assistance.

Housing availability and traffic are linked. Programs and projects that increase the supply of affordable and workforce housing in proximity to Yountville will help ease traffic congestion. All five Napa cities and the County are asking voters to increase TOT by 1% for housing, making this a collaborative solution to a pressing countywide problem.

A “Yes” vote on Measure S is a vote in favor of increasing workforce and affordable housing and reducing traffic congestion.

/s/John F. Dunbar
Mayor, Housing Ad Hoc Committee

/s/Kerri Dorman
Council Member, Housing Ad Hoc Committee

/s/Kathleen Reynolds
President/CEO, Napa Valley Community Housing

/s/Clay Gregory
CEO/President, Visit Napa Valley

— Napa County Elections Office

Arguments AGAINST

There is no argument against Measure S

— Napa County Elections Office
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