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November 6, 2018 — California General Election
Local

City of Norco
Measure R - Majority Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results

Passed

4,768 votes yes (56.55%)

3,663 votes no (43.45%)

100% of precincts reporting (12/12).

8,431 ballots counted.

Lifestyle Protection and Vital Services Measure
— undefined

To keep Norco "Norco," continue protecting Norco's unique animal-keeping lifestyle, avoid further infrastructure deterioration, continue restoring and maintaining local streets, trails, facilities, equestrian amenities and parks, and prevent additional cuts to police, fire and emergency medical services; shall the City of Norco adopt a locally-controlled one-cent sales tax, generating approximately $4.5 million annually, until ended by voters, requiring independent audits and a Citizens' Oversight Committee?

What is this proposal?

Measure Details — Official information about this measure

Impartial analysis / Proposal

City Attorney, City of Norco

The City Council of the City of Norco voted unanimously to place Measure R, an Ordinance of the People of the City of Norco on the November 6, 2018 General Municipal Election ballot, proposing to add Chapter 3.05 to the Norco Municipal Code to enact a Transactions and Use Tax to be administered by the California Department of Tax and Fee Administration. If enacted by a majority vote of those voting in the November 6, 2018 General Election, the Ordinance will increase the existing sales tax by one-percent (1%) on most retail sales of tangible personal property transacted within the City of Norco. The sales tax will not be charged on food purchases such as groceries, as well as prescription medications, real estate transactions, insurance and other exempt items.

This sales tax will be applied pursuant to the authority of the California Revenue and Taxation Code Section 7285.9 and may be used for general purposes, including maintenance and replacement of streets, roads, trails, parks, public facilities and to fund general city services, including fire, police and 9-1-1 emergency medical services response.

It is estimated that the additional sales tax will generate $4.5 million annually of locally-controlled revenue. Currently, the combined sales and transactions use tax in the City of Norco is 7.75%. Of this 7.75%, the State and County receive 6.25%, the Riverside County Transportation Commission receives 0.5% and the City of Norco receives 1%. If voters approve the proposed tax, the new total sales tax rate for retail sales of most tangible personal property in Norco would increase by 1% to 8.75%.

The proposed Ordinance provides for independent review of revenues generated by Measure R and expenditures made thereto by a Citizens' Oversight Committee, which shall be established within one hundred and eighty (180) days after the enactment of the Ordinance. The Ordinance also requires annual financial audits performed by a qualified, independent third party, the results of which would be available for public review.

A "Yes" vote means that the voter is in favor of Measure R authorizing the City of Norco to enact a one-cent (1%) Transactions and Use Tax until ended by voters.

A "No" vote means the voter is not in favor of Measure R authorizing the City of Norco to enact a one-cent (1%) Transactions and Use Tax.

 

/s/ John Harper, City Attorney
The above statement is an impartial analysis of Measure R. If you desire a copy of the Ordinance implementing Measure R, please call the City of Norco City Clerk's Office at (951) 270-5617.

 

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Vote YES on Measure R to protect Norco's unique animal-keeping, open space, large-lot lifestyle, avoid further deterioration of infrastructure and prevent additional cuts to public safety.

We believe in the Norco dream, and a YES vote on Measure R will preserve it for future generations. We moved here because of Horsetown USA's unique lifestyle—a lifestyle no other community in Southern California offers. It's time to come together and vote YES on Measure R to protect our cherished way of life.

Measure R will allow our City to responsibly improve and invest in:

·         Streets, trails, parks, facilities, equestrian amenities and critical infrastructure

·         Public safety, including fire protection, law enforcement and emergency medical response times

·         Vital services that enhance the quality of our neighborhoods and strengthen our property values

Without Measure R, our streets, trails, parks and facilities will deteriorate, we'll lose more programs/services, and there will be further reductions in public safety. Ultimately, we will experience a decline in our quality of life and property values.

The State of California has crippled our City's finances. Measure R is a local solution to a statewide problem. Politicians in Sacramento cannot touch one penny from this measure. Visitors will contribute a major share of the revenue, and the funds will stay right here in Norco to benefit residents. Measure R will have firm citizens oversight and third-party independent audits to ensure full transparency and appropriate spending priorities.

Before going to the voters, the City tightened its belt, reduced services, eliminated programs, and cut budgets across the board. We don't want to risk additional cuts that will negatively affect our unique lifestyle.

Join your Norco neighbors and VOTE YES on Measure R to keep Norco, "Norco," and preserve our Horsetown USA lifestyle!

By:
Stacey Turner, Horse Trainer/Riding Instructor 
Antonio Barreto, Norco Business Owner
Jewels Farmer, Realtor
Brad Renfree, Director of DDN Storage
Jerry Lunde, Norco Business Owner

— City Clerk, City of Norco

Arguments AGAINST

THOSE AGAINST THIS MEASURE ARE NOT AGAINST HORSETOWN USA, OR THE LIFESTYLE WE ARE ACCUSTOMED TO. WE ARE AGAINST A CITY THAT MAY NOT BE ENTIRELY TRANSPARENT WITH ITS ENDEAVORS TO USE THESE FUNDS OR WILLING TO EARMARK THEM TO ENSURE THEY WILL BE USED FOR REASONS SET FORTH IN THE CITY'S PROPOSAL.

THIS MEASURE PROPOSES A 1% SALES TAX INCREASE TO BE PLACED IN THE GENERAL FUND. NORCO CITY COUNCIL HAS STATED THAT THIS REVENUE MEASURE WILL INCREASE ANTICIPATED SALES TAX REVENUES BY $4M WHICH WILL BE USED FOR PUBLIC SAFETY, STREETS, ROADS, TRAILS, EQUESTRIAN FACILITIES AND PUBLIC BUILDINGS. HOWEVER LOOKING AT THE CITY'S BUDGET, THERE HAS BEEN A DECREASE IN SALES TAX REVENUES OVER THE PAST FEW YEARS SO WHAT MAKES THEM THINK PEOPLE WILL SHOP MORE IN NORCO WITH HIGHER TAXES?

ALSO, MONEY PLACED IN THE GENERAL FUND IS NOT "EARMARKED". OUR REPRESENTATIVES MAY REALLOCATE THOSE FUNDS ELSEWHERE. THIS IS A BAD MEASURE THAT WILL NOT ENSURE THAT THE FUNDS WILL BE USED FOR THEIR INTENDED PURPOSE.

IF THE CITY OF NORCO WOULD LIKE NORCONIANS TO SUPPORT A REVENUE TAX INCREASE, DON'T JUST ASK FOR 51% OF NORCONIANS TO AGREE. MAKE IT SO THAT 2/3 OF NORCONIANS WHILE THEY MAY NOT LIKE IT, WILL STAND BEHIND A MEASURE THAT ENSURES PUBLIC SAFETY AND THE RECREATIONAL LIFESTYLE WE ADORE.

PRESENT A TAX MEASURE THAT MAKES SENSE. PROVIDE THE RESIDENTS OF NORCO WITH ABSOLUTE TRANSPARENCY, DEDICATED ALLOCATION TO PUBLIC SAFETY, STREETS, ROADS, TRAILS, PUBLIC EQUESTRIAN FACILITIES, PARKS AND PUBLIC BUILDINGS, AND INTRODUCE A MEASURE THAT ENSURES THE NEW TAX REVENUE WILL BE RESTRICTED TO THOSE ITEMS STATED IN THE CITY'S PROPOSAL. HOLD YOURSELVES ACCOUNTABLE TO YOUR OWN PROPOSAL. TRUST THAT 67% OF NORCONIANS WILL SUPPORT A TAX REVENUE MEASURE EARMARKED TO MAINTAIN THE LIFESTYLE WE LOVE SO DEAR.

By:

DR. SIGRID WILLIAMS, ED.D, MPA, RESIDENT,
COMMUNITY VOLUNTEER, AND TAXPAYER

— City Clerk, City of Norco

Replies to Arguments FOR

NO REBUTTAL TO ARGUMENT IN FAVOR OF MEASURE “R” FILED

— City Clerk, City of Norco

Replies to Arguments AGAINST

Vote YES on Measure R to protect Norco's unique animal-keeping, open space, large-lot lifestyle, avoid further infrastructure deterioration and prevent additional cuts to public safety.

Norco residents share our passion for Horsetown USA and agree that our unique lifestyle is worth protecting. Measure R will allow us to preserve and enhance our quality of life by responsibly investing in streets, trails, parks, equestrian amenities and public safety.

We strongly believe in Measure R, which has been embraced by the business community, and we are confident that residents and visitors will continue to support local businesses. We are proud that our sales tax revenue has steadily increased over the past seven years. As a destination City, visitors will continue to contribute more than 50% of our City's total sales tax while the funds will stay right here in Norco to benefit us, the residents!

Measure R has built-in safeguards to ensure the revenue is allocated appropriately. Measure R requires firm citizens oversight and third-party independent audits, which build on existing transparency. We, the residents, will oversee spending so that we can satisfy our community's priorities!

As structured, Measure R requires majority approval by Norco residents and provides us the flexibility we need to prudently adjust our spending priorities on the projects, programs and services that we all agree are important for Horsetown USA.

Measure R is Right for Norco!

Join your Norco neighbors and VOTE YES on Measure R to keep Norco, "Norco," and preserve our Horsetown USA lifestyle!

By:

Scott da Rosa, Norco Business Owner & Realtor/Economic
Development Advisory Council Chairperson

Victoria Leonard, Norco Business Owner/Economic
Development Advisory Council Member

Susan Olmstead-Bowen, CPA, Norco Business Owner/Economic
Development Advisory Council Member

Corinne Holder, Community Volunteer/Parks and Recreation
Commission Chairperson

 

Jason Boersma, Youth Sports Volunteer/Parks and Recreation
Commission Member

— City Clerk, City of Norco
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